Why Magento Serves As An Ideal Platform For An Online Fashion Store

The dynamic nature of fashion industry makes customer acquisition a huge challenge for the sellers. With trends changing at a consistent speed, it becomes important to reach out to the customers and tell them that you are keeping pace. Taking your fashion business online is a great idea as it facilitates constant connection with the shoppers. At the same time, you have to be sure about using the right platform for building your online store. This is vital for delivering a great shopping experience and converting the visitors into loyal shoppers. Magento, the popular e-commerce platform, makes a great choice for creating aesthetically superior and high-performance fashion websites. Its powerful features enable you to add amazing functionalities that guarantee excellent results for your store.

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Internet Marketing Plan To Build A Brand For Your Online Store

Today the best way to sell is on the internet but the huge competition in the online space makes it a challenge. While building a robust and attractive online store is one aspect of e-commerce success, creating a brand is another key aspect of the same. You may have hired the best Magento development company to take your business online, but nothing can be achieved till your brand becomes a recognized one. Online branding is very different from conventional branding as it requires your business cut through thousands of competitors and be visible to the buyers out there. For this purpose, you have to apply a perfect mix of internet marketing strategies that not only boost traffic to the store but also reflects you as a recognizable brand.

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Internet Marketing Strategies To Influence Growth Of A Magento Store

Once you decide to take your business online, building an online store is the first thing to do. The store should be visibly appealing and functionally robust so that it gives an excellent shopping experience to the user. Magento makes an apt choice of a platform for developing such a store that has all the features you would want. But the job does not end with having one created by the best Magento development company. The real challenge is to get buyers who bring revenue and long-term branding so that your enterprise can sustain in the competitive e-commerce scenario.

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Best Plugins to build an eCommerce website with WordPress in 2017

Wordpress is steadily gaining it's hold on the eCommerce sector, thanks to its set of wonderful plugins and available features that help in the development of a flawless online store. A beautiful storefront, rich interface, and a great deal of flexibility, all urges a client to employ it as the platform of choice during eCommerce Web Development. The year 2017 will witness further growth in WordPress and its usage as an eCommerce platform.


Now, there are many plugins available for WordPress that provide it extendability to be used as an eCommerce platform. Adding certain WordPress plugins can really be a game changer for your web store. Let's have a brief look at them for a better understanding.


1. WooCommerce- It has established itself as the most common plugin used for an eCommerce website. It offers a superb customisation to your website and is compatible with all sorts of website. The free and paid themes merges easily with the plugin, rendering the web store rich and stunning. PayPal integration, Sales reports, Different shipping options, and Inventory management are easy to manage through the Woocommerce plugin.


2. WP eCommerce- Before WooCommerce came into existence, WP eCommerce was in charge of guiding the WordPress Development for the creation of an enriched eStore. It also has amazing customisation features that help you to control the look and feel of your store. A streamlined checkout process, Multiple payment option support, and Completely customizable layout are the powerful features of WP eCommerce.


3. Jigoshop- Jigoshop offers a quick setup of your online shop and with a great deal of user-friendliness. It allows you to manage the store's inventory without any hassle. Also included in this plugin are the reporting features, that provides you a real-time performance analysis about your eStore. There are over 100 extensions available for Jigoshop that increases its functionality through Payment Gateways, Shipping methods, variable products and much more.


4. Easy Digital Downloads- It makes the selling of digital products a breeze. With the use of several add-ons, a great functionality can be achieved in its features. It provides modern day functions such as discount codes and unlimited file downloads, with an option to customize them as per your business needs. You can also track date, time, and even IP addresses of the customers, along with full data reporting for easily viewing statistics and making reports.


5. Marketpress- Provide an elegant shopping experience to your customers through the use of this plugin that demonstrates a high quality and impressive functionality. It is robust and flexible and eliminates the need of purchasing extra add-ons or special licenses as it singularly handles all of the eCommerce needs. Also available is a premium version of this plugin, which offers different payment options, additional store models, analytics tracking, and much more.


6. Cart66- It provides securely connected services to your eCommerce website and is a must have if you include a payment option via credit card. It can be easily integrated with Amazon S3 and helps you to sell the digital products easily. You can test the app through a free trial version which makes it easier for you to decide.


These are the essential plugins that will help you with the Web Application Development for your online store. Apart from them, there are thousands of other plugins and add-ons that increase the functionality of your website.

Measures you can take for favourable B2B eCommerce

The realm of the internet is on an exponential rise with each passing day. The B2B eCommerce has grown nearly to £100 billion in the yesteryear which is a magnificent amount. More people are getting connected to the internet as the time is marching forward. The eCommerce websites are serving as an excellent way to accelerate the business through the latest technology in Web Development Services. The future completely belongs to eCommerce as it is becoming the most feasible way to shop, and we as humans, have always preferred an easy way of doing things.

An effective eCommerce portal is indispensable for a successful online presence. To achieve your goals in any business there must be flawless communication between all the units and more importantly on both B2B and B2C fronts.

The Internet offers you a plethora of options to interact with different businesses to modify or directly purchase your products, that you want to deploy to your customers. Conduct a good analysis and choose a company that is best suitable to your requirements, along with being in your budget.

These are some tips you ought to consider for a favourable outcome in business-

1. Choose a simplistic platform: A simple but dominant platform is imperative to perform well in any online business. Most of the top websites depend on a chosen few platforms such as Magento, WooCommerce, and Shopify. Together they cover almost two-third of the market share and control their respective web portals in an efficient way. They offer scores of features and you may choose one of them depending on your basic needs.

Magento is highly advanced and is considered as the workhorse of the eCommerce market. What makes it the leader is that it offers both CMS and eCommerce solution along with highly scalable Magento Web Development. WooCommerce and Shopify are also versatile and simpler platforms to enhance your web store.


2. Multiple Payment Solutions: Because customers all over the world do not use one common Payment Gateway Solution, it is imminent to integrate multiple payment gateways to your website. It is important to provide an option to pay through the major debit and credit cards for the purchase they do. Also, integrating some famous wallets that customers frequently use will provide them with comfort and an enhanced user experience. An example of some famous gateways is Paypal, Amazon, Cashflow, etc.

3. A smooth EDI: It stands for Electronic Data Interchange and comprises of all the transactions that the data goes through over the course of a transaction. In B2B businesses there is an overwhelming amount of data that is exchanged between different companies. It is necessary to keep the trail of money and to keep a track of separate costs that are involved. Because many businesses are globalised and there are various types of duties and taxes that are included in big shipments of wholesale products, it is essential to maintain a solid hold on EDI. It is more profitable for business as using paper currency will create more complications and scope for error.

4. Optimised transaction process: Transaction costs are an important aspect in the B2B business market. The payment process needs to be optimised for there is a difference in the cost of the goods while being purchased from a business and the costs are higher when a customer is buying them.
Different types of data are process during the whole process and include order receipt, invoicing, B2B and B2C billing, credit and debit card information, postal information and purchase data. An efficient credit card processing can be of valuable gains to your company as there are numerous orders placed in a single day.

5. Keep a check on Fraud: There is a greater risk of fraud that creeps in along with the numerous benefits of online transactions. Keep yourself aware of the potential risks in the market and keep your web forum up-to-date and maintained with top notch security. Incidences of identity theft, chargeback, and friendly fraud are common in today's world. You can use an automated script to gathers data from your transactions. Maintain a score card of your transactions to maintain the risks of potential frauds or false positive scores.


The above-mentioned tips can help you astoundingly in the creation of a bright and growing B2B eCommerce business. Work on your strategic plan with due diligence to achieve success with your B2B eCommerce. You can also take assistance from an eCommerce Web Development company for the above-mentioned points.

4 Measures Which Can Boost The Performance Of A Responsive Site

With a huge percentage of internet users accessing the internet through mobile and tablet devices, it has become important for individuals and businesses to make a website responsive during the web application development process itself. A responsive site not only ensures a great user experience for a range of non-desktop users but also assures quality search engine rankings on mobile. Moreover, a responsive design ensures that an individual or business does not have to create different websites for different devices, saving time and efforts. While the advantages of employing responsive website design are many, it carries a slight disadvantage: that of reducing site performance. That is because all the content and scripts of a responsive site are delivered at the same instance in a device where the site is being viewed.

Fortunately, the disadvantage can be tackled by adopting a few key measures which are as follows:

Image  Optimization

Images take up the biggest sizes of a website. Sending these big files on non-desktop devices automatically decreases site performance. Therefore, to ensure a mobile site runs optimally, it is ideal to use compressed images which adapt to different screen sizes. I other words, reduce the size of the images sent to mobile devices by compressing them and making them responsive. One way to make images responsive is deploying the CSS image resizing method wherein the height of an image remains constant and the width is made to vary according to different devices.

Minimize The Number Of Functionalities 

Keeping the number of functionalities in a mobile site equal to those of the original desktop site can lead to an overcrowded and slow user experience. So, try to get rid of excessive functionalities. It is highly advisable to sit with your Responsive Website Design Service provider and devise ways to keep the number of functionalities of mobile and tablet devices to a minimum.

Keep The Number Of HTTP Requests Minimum

The old and tested way to optimize the performance of any website is to keep the number of HTTP requests of a site minimum. To minimize the number of HTTP requests, you can minimize the number of site components and bundle images into a single file through the use of CSS sprites.

Minimize The Content
Another way to optimize the performance of a responsive site is by having less content on the site. Try to remove content which seems unnecessary. Additionally, shift scripts to the end of the HTML template, so as to avoid blocking. This speeds up the loading rate of primary content.


A slow-loading website can lead to a decreased bounce rate, further adversely affecting a business. This makes it necessary to ensure an optimum site performance.

A poor user experience on mobile combined with poor site performance are the recipe for a decreased bounce rate. While the user experience can be optimized by implementing responsive site design, it does not ensure an optimum site performance on mobile. However,  by implementing the above-mentioned measures, we can ensure that a site not only adapts to different screen sizes optimally but also performs effectively.

How Internet Marketing can Take Your Business to Next Level?

Internet marketing is becoming popular day by day among companies after discovering benefits of promoting services and products online. It allows to make personal connection with consumers and delivering valuable content through personalized communication and low cost, or you can hire Internet marketing company for this purpose. Below given are various benefits of internet marketing that can take business to next level:

1. Convenience:

Internet marketing enables you to stay connected with consumers 24*7 without any worry of overtime payments for employees or store opening hours. Customers can learn about your product or business while sitting at the comfort of home. Some companies such as Zend framework development company are getting a lot out of internet marketing.

2. Cost:

It is important factor when talking about internet marketing campaign. The cost for starting online campaign is really low as compared to radio, TV ads, and can deliver long-term results.

3. Reach:

By marketing service or product online, you can overcome various barriers such as distance. Internet marketing can extend reach across the world and improves opportunity growth. Many companies had experienced this difference. 

4. Personalization:

You can customize your advertising techniques to target audience and ensure that your service and product will be recognized by them on time. It also offers direct communication between you and your customers to build better online presence. Any online marketing company can perform this is in efficient way.

5. Social Media:

Social media networks play a major role in advertising. With various social media networks including Facebook, LinkedIn and Twitter, one can easily embrace social media tools to online marketing campaign and take advantage of consumers.

6. Multitasking:

One of the main advantages of internet marketing is its ability to attend millions and millions of customers simultaneously. Many companies loves this feature.

7. Time Effective:

It is fast and easy to start as per your convenient time. For example, SEO company Australia has set up email marketing in matter of hours. Even you can do this for your business.

Today, consumers are buying services and products online. To set them apart from competition, Internet marketing is important. In nutshell, with the help of digital marketing company you can easily promote your service or product, and can improve consumer reach as well.